Antarctic e-commerce (002127) company review: layout offline attempts to build a Chinese version of COSTCO
Event: Antarctic e-commerce announced on December 13, 2019, in order to optimize the company’s business layout, the company plans to invest in the company with the shareholding platform of the core team of the offline retail project and Mr. Zhang Yuxiang and Ms. Zhang Yun.
Among them, Antarctic e-commerce, partnership, Zhang 深圳桑拿网 Yuxiang, Zhang Yun contributed 40 million yuan, 30 million yuan, 20 million yuan, and 10 million yuan respectively, and the shareholding ratios were 40%, 30%, 20%, and 10%.
It focuses on cost-effective new domestic goods grocery stores and draws on the advantages of retail companies such as Costco.
1) Goods: Since the company’s online channels have been committed to becoming a mass home lifestyle brand, the 19H1 authorized categories have covered 320 sub-categories, so for offline grocery stores, we believe that Antarctic e-commerce will also include large textiles.Household, electronics, small household appliances, food and other categories are expected to be dominated by Antarctic e-commerce’s relatively strong large textile products in the early stage.