Pay full attention to the improvement of intelligent media

Original title: Take advantage of intelligent media literacy, currently, artificial intelligence is in the production of the media: news radar, intelligent writing, individual portrait, intelligent recommendation and other smart media technology widely implanted to spread full chain. While the information communication is rapidly improved, the problem is also highlighted: users need to make a partial privacy to replace it; indulging in debris video may result in deep thinking ability degradation; high simulation "deep camouflage" video, vagado software Make the network scam frequently … This gives personal information security, online public opinion security or even national security. In recent years, the network security law, data security law, and personal information protection law have been introduced, and the information security, management of operator responsibilities, regulating data processing activities on the framework, is of great significance for safeguarding data security and maintaining national sovereignty.

However, it is also necessary to see that intelligent media and network security, public opinion security, netizens’ behavior, avoid risks, unable to rely on external governance, the self-discipline of netizens in smart media applications – mainly intelligent media literacy education and It is especially important. Improve the meaning of smart media literacy, but people must not only survive in information, but also enhance the interpretation, application and critical ability of intelligent information, so that the media is better for social and personal services – this is the main intelligent media Message. In this sense, today, when artificial intelligence has gradually become the underlying logic of the media industry, when intelligent communication has become the infrastructure of society, smart media literacy will become the basic row of "social people" development.

  Enhance intelligent media literacy, enhance the identification and critical ability.

As early as the 1920s, the "Menture Environment" manufactured by the mass media has attracted the attention of academic circles. The "Magistracy" is not the fact that the mass media is impressed by the external impression of choice, and constrained people’s current imagination.

Intelligent Media has been more important for reality, and its "Monitoring Environment" is more realistic.

For example, through big data portraits, you can refine the character characteristics, living habits of netizens, and realize information "precision feed"; virtual reality (VR), enhanced realistic (AR) applications, etc., to make ordinary netizens difficult to distinguish . Enhance intelligent media literacy and help to enhance people to restore reality from network information.

For example, in response to the network platform, it is recommended according to people’s consumption characteristics. Don’t achieve image simulation through an algorithm. If people have certain intelligent media literacy, understand the production and release of network information, they can be effectively identified. Enhance intelligent media literacy, enhance application capabilities, and shorten "knowledge ditch".

Rise of the beginning of the new media, scholars generally believe that intelligent media literacy include image processing, graphic cooperate, organize information, and China Unicom and other capabilities; With the widespread use of artificial intelligence, in addition to these added capabilities of statistical knowledge, data processing knowledge, learning and mastering visualization tools and so on.

For older, less Internet users the ability to learn and master these great expertise in difficulty. But with the large number of simple-to-use intelligent information analysis in recent years, a wide range of automatic processing App category appears good at learning the skills of the average user to quickly upgrade; in the old university classroom, many retirees also initially mastered the use of intelligent software to edit Ads Ability.

A large number of examples show that, if targeted for intelligent media literacy training, can effectively shorten the smart media applications "knowledge gap." Enhance the smart media literacy, and enhance the supervision of the producers of the creative act. The purpose of the information producers are not always good deeds. For example, in the algorithm "fair" while shadowing, irrational, biased and inflammatory information is automatically forwarded from time to time rumors caused flooding; "deep camouflage" technology can be used to Tricky competitors, creating confusion and mislead the public . With the promotion raise false consciousness and intelligent network software for the user’s own ability to identify, understand more and more people are smart media construct reality of capacity, which can be found behind the smart media applications "rhetoric."

For example, the platform publishers will often false news, bad information push responsibility to the algorithm. This argument has some initial confusion, but for the user to understand the logic algorithm, ownership, responsibility is concerned, this argument proved unfounded.

In recent years, a number of algorithms platforms being reported due to adverse push Internet users, according to the law after being verified, Internet users to prove "just" alertness algorithm has improved. Media literacy to enhance the intelligence of possible paths British philosopher David 科林格里奇 discovery technology, the social consequences of a technology often can not be expected in the early life of the technology.

However, when you do not want the consequences to be found, often technology has become part of the whole economic and social structure, so it’s very difficult to control.

This is the "科林格里奇 dilemma." In the case of our intelligent media by leaps and bounds but less intelligent public media literacy as a whole, we must pay attention to social institutional arrangements, training individuals open and pluralistic vision of thinking, while building new knowledge growth forensic capacity to prevent falling into the "Gerry Collins odd predicament. "

  Improve top-level design, multi-level Media Awareness actions to promote smart landing.

2016, the Chinese government started to become Chinese netizens good works, including the theory and practice of media literacy education is an important part. Subsequently, the Central Information Office and the Ministry of Education network is also continuing to adopt policies to support users or students on media literacy education. Smart media works, the production mechanism, a high-tech operation mode, users generally can not self-learning.

To this end, according to the different levels of the network groups take specific education.

For example, the network content producers, focusing on the requirements to fulfill producer responsibility, labeling technology and intelligent content of information place, time, characters and other elements; high educational level of Internet users, focusing on providing intelligent interpretation of principles and production technology background to encourage them to a broader, more dialectical thinking look at the problem; for users not familiar with poor intelligence or the ability to identify, primarily to provide education and information to identify fraud prevention aspects.

  Grasp the reality trend, enhance motivation to enhance the user self smart media literacy. As an academic concept, the "media literacy" self-made, through the protection, identification, critical, involved in four forms paradigm.

The first three paradigms are considered, the audience is passive side of media literacy, need to be educated government, media, and other leading party.

Today, the production and release of information is no longer monopolized by the professional media network "to the center" trend evident. Extensive use of intelligence tools to further improve the active participation of ordinary Internet users, media literacy initiative majority of Internet users began to shift their media literacy levels directly reflected in the user generated content (UGC) works. Especially in recent years, with the growing popularity of easy to use intelligent media technology, ordinary Internet users can make use of the powerful capabilities of these smart tools, publish high-quality content.

This suggests that we should promote media literacy education to instill from passive to active boosting transition, reducing preaching ingredients, good at guiding the user to enhance the expression, analysis of production and consumption of web content, critical thinking skills, to enhance its smart media literacy levels in the nurture. Promote multi-interactive, intelligent enhance the overall level of social media literacy. In the digital age, including professional body of intelligent media platforms, news agencies, and other ordinary Internet users, they have their own advantages in smart media literacy education.

If you strengthen guidance, forming a virtuous cycle, can significantly reduce administrative costs and enable them to boost media literacy to enhance the intelligence level of society as a whole in the effective interaction.

Professional platform usually developers and users of smart media take the lead in various functions, can interact on different scales using smart media scene between it and ordinary Internet users and consensus; news agency as professional users of smart media available in practice smart media literacy education will be implicit in the professional content, enabling knowledge to enhance each subject; ordinary internet users to understand the principles of smart media in learning and practice, the growth of smart media skills, and professional supervision through interactive multi-platform news organization algorithm is applied, helps create a Delicate gas is in the network environment to enhance their media literacy at the same time.

  (Author: Huang Xiaoyong, the Department of Xinhua News Agency senior editor, Audiovisual Communication Research Center of Renmin University of China researcher) (Editor: Peng Wan, on behalf of Xiao Ling).